The best-selling and award-winning OI family is a product range dedicated to absolute beauty for all types of hair and skin. As always Davines creates a beautiful experience while respecting both mankind and the environment. Formulated with Roucou oil, an antioxidant-rich plant from the Amazon, the products give extraordinary shine and softness to any kind of hair. For softer and smoother skin, you can also complement your daily haircare routine with both an anti-aging hand cream and moisturizing body wash.
The name OI comes from the ancient Eastern idea of harmony through the balance of opposite forces. In an effort to create balance between the senses, mulitple benefits and effectiveness for both hair and skin, OI lets you see immediate positive results from your first use.
All OI products contain Roucou Oil, coming from a plant in Amazonia with an antioxidant action and properties which counter free radicals. Extremely rich in beta carotene, which has a restructuring function on hair, Roucou Oil considerably reduces cellular damage due to UV rays, prevents ageing, preserves the skin’s elasticity and is full of oligo elements and ellagic acid, which are highly effective in neutralizing free radicals.

RESULTS OF ABSOLUTE BEAUTY
OI products are ideal for daily use or as a thoughtful gift offering authentic absolute beauty. The detangling action of Roucou oil leaves your hair easier to comb, is instantly softer and protected. A rich fragrance that is so popular that limited edition products such as hair and body perfume were instantly sold out.
OI Shampoo
OI Conditioner
OI Hair Butter
OI Liquid Luster
OI Oil
OI Souffle *NEW*
OI Body Wash OI Hand Balm
All products are both sulfate and paraben-free.
ELEGANT DESIGN AND SUSTAINABLE PACKAGING
The packaging features transparent effects with contrasting black and white designs. The carbon dioxide emissions deriving from the production are offset with reforestation and woodland protection projects.
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